Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
第1题，共4个问题
(判断题)According to the writer, it is not necessary for a company to register a trademark,
第2题，共4个问题
(判断题)A trademark may be regarded as a protection for a brand name.
第3题，共4个问题
(判断题)The trademark symbols TM and ? can be exchanged in a brand.
第4题，共4个问题
(判断题)Legal protection on a brand comes into force only after registration.
出自：国家开放大学《商务英语(本科)》
提示：
同一【IP】的非会员用户每天可免费获取10次答案
