国家开放大学《商务英语(3)》

出自:国家开放大学《商务英语(3)》

What we do if the company cut down on ads？（）
A:could
B:will
C:shall

International trade gives consumers and countries the opportunity to（） goods andservices not available in their own countries.
A:expose to
B:be exposing to
C:be exposed to

You can get the goods （）to your door so quickly nowadays.
A:deliver
B:delivering
C:delivered

In order to make proper reservations， will you send your acceptance to the attention ofProfessor Chen（） a week before that day？
A:no later then
B:no late than
C:no later than

It means you can（） online with us.
A:transact
B:transport
C:translate

I plan to use the media mix to （）reach our .
A:target market
B:free market
C:stock market

There are eight traditional functions of marketing：（ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. （ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life. （ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. （ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. （ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. （ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. （ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities. （ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers ignore transporting costs and services.

That is the reason（） we’ve lost so many customers.
A:why
B:that
C:which

The following hints may help you stay energized， or at least（） until you can make the time for rest.
A:get you going
B:get you go
C:get you went

We usually keep a large supply （）stock.
A:at
B:on
C:in

- What about the commission？（）
A:Of course， I’d give you our lowest quotation
B:I’m afraid you have to tell me how large your order is going to be
C:It’s a general practice everywhere else

Additionally， make sure that your password is long enough to easily beinghacked.（）
A:prevent your account from
B:provide your account with
C:do away with

一 It includes merchandise， packaging and shipping， duty if required， any taxes and insurance. （）
A:Could I get an estimate before placing an order
B:What does the estimate include
C:How many would you like to order

In short， without information， a manager can only make blindly（）.
A:managements
B:decisions
C:agendas

根据写作要求，写出一篇作文。 You are Susan. Your company will hold an opening ceremony for a new factory. You are asked to write an invitation letter to David， an important client of your company. The following information should he included：the reasons to invite him； the time for the event；the place for the event；early reply expected.

Headhunters or executive search firms specialize in finding the right person for the right job. When a company wishes to recruit a new person for an important position， it may use the services of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertising， selecting and interviewing suitable applicant. In some cases， the search firm may already have a list of people with the appropriate skills for the job. If this is not the case， then it may act as a consultant， advising or even organizing tests and simulations to evaluate candidates’ behavior in order to select the most competent person for the job.

第1题，共5个问题
(判断题)The passage mainly talks about the increased business of headhunters.

第2题，共5个问题
(判断题)Companies may use the services of an executive search firm to recruit new employees.

第3题，共5个问题
(判断题)Employers prefer to use the headhunters because the services are cheap.

第4题，共5个问题
(判断题)Search firms often have their own talent pool or human resource ban.

第5题，共5个问题
(判断题)Headhunters also provide services like advertisement and candidate evaluation.

When talking to people within your company don’t speak your language， you may have to use English.（）
A:who
B:which
C:whose

So I have a number of other up my sleeve， as well（）.
A:tricks
B:strict
C:trace

The biggest mistake a workplace leader can make with office culture is failing to devise one at all. How do you know if your office culture is helping， or hurting， your employees， and as a result your bottom line？ Designing a thoughtful（周到的）office culture is so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive （和谐一致的） office culture starts at the top and is built with intention. Face book’s founder projects a laid -back vibe （氛围）. That sets the tone for his $200 billion company， Where he visits weekly Q and A sessions from his staff， loads up the perks， and courts a young team that closely mirrors his target market， positioning Face book are especially designed for their wants and needs. Strict dress code or early start time may seem like an easy way to build professionalism （职业化）in your workplace， but is there a good reason for it？ Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make sure to back up your rules with reason. For example， at Culture Studio， a T -shirt design and printing company， you’d better believe there’s no place for ties. Employees are encouraged to dress down in their brand’s merchandise or their competitors’（ Leadership shouldn’t abandon culture development there. Good employees tend to be goal？oriented over-achievers， so put your budget on that with team -building activities， contests， and incentives for the best. Think critically about the ideal employees for your team， what makes the tick， and how you can support them， within and outside of their role in the company’s goals. Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly， every hiring decision is made with the company’ s vision in mind： a creative and young team of approachable （伸手可及的） guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age.The example of Facebook is to show .（）
A:one should built a cohesive office culture on purpose
B:how you can use Q and A sessions from your staff
C:office culture must reflect your own wants and needs

After having seen the（） and samples， Jenny makes the specific inquiry.
A:category
B:catalogue
C:calculation

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.

第1题，共5个问题
(单选题)This article mainly talks about .（）
A:some marketing strategies
B:your potential clients
C:communicative skills

第2题，共5个问题
(单选题)You are suggested in the second paragraph to .（）
A:fight against your opponent
B:find allies with someone else
C:always focus on yourself

第3题，共5个问题
(单选题)To embrace user-generated content does good at .（）
A:making friends with strangers
B:choosing capable employees
C:Carrying out advertisement

第4题，共5个问题
(单选题)Which of the following is NOT a way of helping customers solve a problem？（）
A:creating how-to-content
B:listening to customers
C:having dinner with customers

第5题，共5个问题
(单选题)AMC created an online tool so that .（）
A:one can write down what he imagines
B:your dreams and thoughts will come true
C:they can gather information from customers

Finally， they return the to the people who bought shares in the company.（）
A:cost
B:price
C:profits

一 Hello! ？- Hello， this is Michael from Tianjin Vanguard Trading Inc.（）
A:Who are you？
B:What are you？
C:Who is that？

The payment is made by an irrevocable（） letter of credit in our favor.
A:light
B:bright
C:sight

（）a vacation is always a good way to get relaxation and refreshment.
A:Take
B:Took
C:Taking

According to law， taxable services refer to transportation，（） finance， insurance and the like.
A:operation
B:construction
C:introduction

一 Hello， this is Steven Smith. Nice to hear your voice again.Hi， Mr. Smith. the coverage of your freight forwarding business？ -（）.
A:Do you know
B:Please tell me
C:I would like to know about

Products are graded according to size and （）.
A:quality
B:quantity
C:qualification

- What can I do for you， Madam？- 500yuan in cash to my son in Beijing University.（）
A:You’d better remit
B:I’d like to remit
C:I’d rather remit

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