出自:佳木斯职业学院大学英语1
Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods. But it is not completely right. Advertisement has another equally important function—to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news. We must not forget that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.
(1). (单选题) According to the passage, advertisements will NOT make us ____________.(本题4.0分)
A、 buy something
B、 know the functions of some new goods
C、 learn some knowledge
D、 forget the old things(2). (单选题) What will you possibly want to know from a washer advertisement?(本题4.0分)
A、 some details.
B、 how much it will cost.
C、 its functions.
D、 all of the above. that are already known by people(3). (单选题) What is the author’s attitude towards most people’s claim that they never read advertisements?(本题4.0分)
A、 doubt
B、 agreement
C、 acceptance
D、 in favor of(4). (单选题) According to the text, which of the following statements is true?(本题4.0分)
A、 only TV commercials are useful in daily life
B、 advertisements help to change our life
C、 advertisements should be serious
D、 advertisements make us spend more money on newspaper, magazines and broadcast programs.(5). (单选题) In the passage, the author is focusing on ____________.(本题4.0分)
A、 how people buy things through advertisements
B、 the useful service of advertisements to the community
C、 how advertisers spend their money
D、 the advantages and disadvantages of advertisements
(阅读理解题)Smoking is harmful to health．Our tobacco-seller, Mr. Johnson, always asks his customers, if they are very young, whom the cigarettes are bought __(1)__．One day, a little girl whom he had never seen before walked into his shop and demanded twenty cigarettes．She had the __(2)__ amount of money in her hand and seemed very sure of herself．Mr. Johnson was so __(3)__by her confident manner that he forgot to ask his usual question．__(4)__, he asked her what kind of cigarettes she wanted．The girl replied readily and handed him the money．While he was giving her the __(5)__, Mr. Johnson said laughingly that as she was so young she should __(6)__ the packet in her pocket in case a policeman saw it．__(7)__, the little girl did not seem to find it funny．Without even smiling she took the packet and walked towards the door．Suddenly she stopped, turned __(8)__, and looked at Mr. Johnson．There was a moment of silence and Mr. Johnson __(9)__ what she was going to say．All at once, in a clear, firm voice, she said “My dad is a policeman,” and with that she walked quickly __(10)__ the shop．
(1). (单选题) (本题2.0分)
A、 with
B、 to
C、 for
D、 by(2). (单选题) (本题2.0分)
A、 exact
B、 some
C、 large
D、 enough(3). (单选题) (本题2.0分)
A、 worried
B、 annoyed
C、 surprised
D、 pleased(4). (单选题) (本题2.0分)
A、 Therefore
B、 Instead
C、 Anyway
D、 Somehow(5). (单选题) (本题2.0分)
A、 change
B、 warning
C、 bill
D、 cigarettes(6). (单选题) (本题2.0分)
A、 cover
B、 hide
C、 dip
D、 take(7). (单选题) (本题2.0分)
A、 Nevertheless
B、 Moreover
C、 Therefore
D、 Then(8). (单选题) (本题2.0分)
A、 away
B、 round
C、 over
D、 aside(9). (单选题) (本题2.0分)
A、 wondered
B、 considered
C、 doubted
D、 expected(10). (单选题) (本题2.0分)
A、 into
B、 out of
C、 on
D、 away
It hurts me more than you”, and “This is for your own good”—these are the statements my mother used to make years ago when I had to learn Latin, clean my room, stay home and do homework.
That was before we entered the permissive period in education in which we decided it was all right not to push our children to achieve their best in school. The schools and the educators made it easy for us. They taught that it was all right to be parents who take a let-alone policy. We stopped making our children do homework. We gave them calculators, turned on the television, left the teaching to the teachers and went on vacation.
Now teachers, faced with children who have been developing at their own pace for the past 15 years, are realizing we’ve made a terrible mistake. One such teacher is Sharon Klompus who says of her students—“so passive”—and wonders what has happened. Nothing is demanded of them, she believes. Television, says Klompus, contributes to children’ s passivity. “We’ re talking about a generation of kids who’ve never been hurt or hungry. They have learned somebody will always do it for them, instead of saying ‘go and look it up’, you tell them the answer. It takes greater energy to say no to a kid.”
Yes, it does. It takes energy and it takes work. It’s time for parents to end their vacation and come back to work. It’ s time to take the car away, to turn the TV off, to tell them it hurts you more than them but it’ s for their own good. It’s s time to start telling them no again.
(1). (单选题) Children are becoming more inactive in study because ____. ( )(本题4.0分)
A、 they watch TV too often
B、 they have done too much homework
C、 they have to fulfill too many duties
D、 teachers are too strict with them
(2). (单选题) We learn from the passage that the author’s mother used to lay emphasis on ____. ( )(本题4.0分)
A、 learning Latin
B、 discipline
C、 natural development
D、 education at school
(3). (单选题) By “permissive period in education”(L.1,Para.2)the author means a time ____. ( )(本题4.0分)
A、 when children are allowed to do what they wish to
B、 when everything can be taught at school
C、 when every child can be educated
D、 when children are permitted to receive education
(4). (单选题) The main idea of the passage is that ____. ( )(本题4.0分)
A、 parents should leave their children alone
B、 kids should have more activities at school
C、 it’s time to be more strict with our kids
D、 parents should always set a good example to their kids
(5). (单选题) What does “them” refer to in the last paragraph?( )(本题4.0分)
A、 the teachers
B、 the parents
C、 the students
D、 the headmasters