出自:管理英语2
二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
Questionnaires can be a simple way to get to know your audience’s opinions. Though it is easy to write a questionnaire, you need a lot of skill and experience to write a good one. Luckily, good design skills can be learned in a short time.
Keep your questionnaire simple and visually attractive
Keep your questionnaire short and simple. A short and simple questionnaire is more likely to be completed and returned. It is also important to make your questionnaire as attractive as possible. You should keep the following design elements in mind:
Text: Choose a font style that is easy to read, and make sure the font size is large enough for your respondents to read.
Paragraphs: Long paragraphs can be daunting for readers, so try to keep your blocks of text to a handful of lines.
White space: Ensure that there is space between questions and sections and don’t make margins too small.
Keep questions brief and easy to understand
Be brief and direct with your questions. Do not use any unnecessary words and phrases. Brief questions that use simple language are easy to read and understand, so the participants won’t find it difficult to fill in the questionnaire.
Make sure questions are in the right order
You should start your questionnaire with general questions and then move to specific ones. Try to avoid jumping back and forth between general and specific questions.
Use open-ended questions properly
Open-ended questions mean respondents can answer freely using their own words. They can provide more detailed information, but they take more time and effort to answer and can be more difficult to analyze. You should not use too many open-ended questions in one questionnaire.
In a word, taking the time to develop a well-designed and participant-friendly questionnaire will give you useful data that can help you make the right decisions.
1. The questionnaire contains following elements except?回答
A. Test.
B. Paragraph.
C. Address
2. In order to keep your questionnaire visually attractive, you should 回答
A. Choose different font styles in a questionnaire.
B. Write long paragraphs instead of short ones.
C. Leave enough space between questions and sections.
3. You should start your questionnaire with _______ questions and then move to _______ ones.回答
A. general, specific
B. specific, general
C. short, long
4. What could be the best title for this passage?回答
A. Designing an Effective Questionnaire.
B. Questionnaire is the best way to collect data from many people.
C. Questionnaire benefits our life.
5. Which of the following statements is NOT correct?回答
A. Questionnaire design skills can be learned in a short time.
B. Open-ended questions cannot provide more detailed information, so you’d better not use too many open-ended questions in one questionnaire.
C. It’s worth taking the time to develop a well-designed and participant-friendly questionnaire.
二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。
Feedback from your customers is very important. The more information you have from them, the more competitive you will be in your field. The following techniques will help you know what the customers think of your business.
1. Ask your customers directly and cater to their wishes. This is the simplest way to find out what people want from your service or product. When hotel customers are asked what they want for their breakfast and then the hotel staff are asked what they think the customer wants, the answers are quite different.
2. Be a customer yourself and find out what your customers experience when they use your service. This is one of the most obvious but underused ways for getting feedback. For example, you can act as one of the customers in a wheelchair, and see how you’re treated.
3. Use a focus group. Focus groups are representatives of customers whose job is to provide you with information on their needs and preferences.
4. Use questionnaires and surveys. This is one of the most well-established feedback techniques. When well-conducted, they usually work well.
5. Encourage your front-line staff to build strong relationships with customers. Your front-line staff are the most resourceful and reliable, as well as the least costly, of your customer feedback sources. Their communication with the customers will become important information for improving customer care.
You may deliver the best service in the world. But if it is not what people want, you’re wasting your time. Implement one, two, three or all of the above techniques, and your service and product will improve overnight.
1. Hotel customers and hotel staff think the same about breakfast.回答
2. A good or bad experience of a customer in a wheelchair in your shop shows whether your service is good or not.回答
3. It’s not necessary to know about the customers’ needs and preferences. 回答
4. Questionnaires are useful in getting feedback from customers.回答
5. Front-line staff have nothing to do with improving customer service.回答